In our last post, we explored what EHR dashboards are and what it takes to develop them. Now let’s dig into why they matter to life sciences—and how incorporating them into your tactical mix can help drive impact, build trust, and position your brand as a digital health partner.
Dashboards Aren’t Promotional—But They’re Powerful
Dashboards aren’t branded tactics, but they’re a powerful complement. By helping health systems implement meaningful dashboards that support disease areas where your treatments are used, life sciences marketers can unlock several strategic benefits. Here’s why life sciences marketers should pay attention:
- Clinical Excellence Builds Trust: By offering providers a disease-specific dashboard setup guide aligned with evidence-based guidelines, you're not pushing product, you’re supporting high-quality care. That alone earns credibility.
- Help Identify the Right Patients: Dashboards can highlight patients who meet clinical triggers for testing or diagnosis but haven’t yet been flagged. That naturally expands the pool of appropriate candidates for treatment—yours included—without stepping over compliance lines.
- Enable Better Treatment Decisions: Tracking labs, symptom scores, or outcomes over time enables providers to see what’s working. If a treatment isn’t delivering results, the dashboard can prompt re-evaluation—which might open the door for your product to be considered when clinically appropriate.
- Position Your Brand as a Digital Health Partner: You are acting in the role of trusted partner by offering tools, resources, and education that address real provider pain points, like information overload and fragmented data. This kind of support builds positive rapport.
- Assist Customers in Managing Patients with Complex Therapies: Sequencing complex therapies that require testing, like an EKG, prior to administration of a medication is something that office staff can handle with a spreadsheet and a bit of manual work for a few handfuls of patients. When the number of treated patients increases, this manual process becomes unwieldy and requires more support, like from dashboards. Some customers will cap the number of patients on therapy that they can manage.
- Gain a Strategic Edge with Real-World Evidence: When deployed responsibly, these tools can also generate anonymized insights to support post-market surveillance and future research. That’s a win-win for science, safety, and strategic planning.
How POCP Can Help
We help life sciences companies incorporate dashboards through strong support materials and education that make this tactic both practical and impactful:
- EHR Resource Guides by Disease State
These guides include patient identification logic, dashboard configuration tips, and best practices to support quality improvement and care management efforts. Each is customizable by therapeutic area and aligned with health system priorities, ensuring dashboards are clinically relevant and directly tied to initiatives like value-based care and population health. - Internal Education for Customer-Facing Teams
We equip your team with the knowledge and confidence to support dashboard conversations with clinical reporting and IT teams. Training includes disease-specific criteria and step-by-step setup instructions tailored to leading EHR platforms (e.g., Epic, Cerner). We also provide collaborative tools for account teams so they can use the guides effectively in real-world engagements.
Why Our Guides Work in the Real World
POCP leverages deep EHR expertise (we have a whole team of EHR and clinical experts to pull from) to ensure our guides aren’t theoretical—they’re workflow-sensitive and action-oriented. That means:
- Practical advice on integrating dashboards into existing clinical workflows
- Templates, KPIs, and implementation steps health systems can act on immediately
- Guidance that supports care team adoption, not just design on paper
Example in Action: Imagine a pharmaceutical brand launching a new cardiovascular therapy. With POCP’s Dashboard Guide, the brand’s account team could help a health system build a dashboard that tracks:
- Patient adherence
- Risk stratification
- Outcomes by demographic
- Gaps in care
This not only supports the therapy’s success but also strengthens the health system’s ability to deliver better care—making dashboards a mutually beneficial tactic for both providers and life sciences.
Ready to Make Dashboards Part of Your Tactical Plan?
If you're exploring ways to bring more value to provider partners in next year’s plan of action, we can help. POCP leverages deep EHR expertise to create dashboard setup guides and internal education that support disease-specific quality improvement—while complying with regulatory requirements.
Reach out to set up time to discuss your needs.
